What is JomLOKA?

JomLOKA is our vision of an O2O exhibition; offline (face2face) and online exhibition. That drives traffic to Malaysia’s SMEs and their existing e-store. We celebrate Malaysia's local business in fashion, great food and beverage, diverse arts and crafts, rich culture and the artisans, 

 

Through JomLOKA, we will partner with relevant stakeholders to bring value to the exhibitor's and the visitor's participation. 

 

Jom Loka will include both a mix of offline and online promotions to give exhibitors a longer marketing campaign enabling them to engage their clients offline and online.

 

The beginning of JomLOKA

Jom LOKA was first introduced as an event project for a practical assessment, by a group of BSc (Hons) Conventions and Events Management students from the School of Hospitality and Service Management, Sunway University.

 

This virtual festival was a response towards the challenges faced by local businesses who are struggling during the MCO (Movement Control Order) period due to Covid-19. The virtual festival first took place from 26 - 28 June 2020. Its maiden event had great reviews and feedback from the exhibitors who took part in this inaugural event.

 

Fast-forward to mid 2021, Messe Worldwide Sdn Bhd (MWW) and Sunway University signed an MOU to commercialise this student project. Among the many objectives in this endeavor is to firstly assist Malaysian companies market their products and services while giving the students an ample opportunity to gain experiential learning before they graduate. The students are of course mentored by the project manager in MWW.

organiser

WhatsApp Image 2021-03-28 at 08.52.52.jp

Messe Worldwide Sdn Bhd
Messe Worldwide is a full service agency specialising in events and exhibitions. We identify world class trade shows that meet your requirements so that we can provide you with a range of tailor made services while you can concentrate on the things that matter.
Messe Worldwide Sdn Bhd currently represents 4 international exhibition organisers in Germany: Deutsche Messe AG, Messe Düsseldorf GmbH and Messe Frankfurt Exhibition GmbH, and Hyve PLC based in the United Kingdom.

co-organiser

Sunway Uni.jpeg

Sunway University

Sunway University, one of Malaysia’s leading private universities which is a strictly not-for-profit institution and dedicated to quality education, supporting enterprise, and undertaking research focused on key global problems.

 

The University is relatively young by global standards but is already ranked within the top 2% of universities in the world (QS World University Rankings), and in the top 1.5% of universities in Asia, as well as being ranked within the top 150 universities in the world under 50 years old.